Twitter changes its logo and name to X, following the vision of its owner Elon Musk. The new logo is a simple X shape, replacing the iconic blue bird that has been associated with Twitter for 15 years. The new name reflects Musk’s ambition to transform Twitter into an “everything app” that can offer various functions and services to its users.

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What is X?

X is the name of an “everything app” that Musk has been working on for a long time. He has described X as a platform that can provide “audio, video, messaging, payment/banking” and more, making it a “global marketplace for ideas, goods, services, and opportunities”. X is inspired by WeChat, the Chinese app that allows users to do multiple tasks, from chatting to ordering food and paying bills.

Musk has said that he wants to create X as an artificial intelligence-powered platform that can leverage the data and network of Twitter. He has also said that he wants to make X more decentralized and user-owned than other platforms. He has hinted that X may use blockchain technology and cryptocurrency to achieve this goal.

Why did Twitter change its logo and name?

Twitter changes its logo and name to X as part of Musk’s plan to reposition the company and expand its offerings. Musk bought Twitter in October 2021, after a long battle with the previous management and shareholders. He said that he wanted to use Twitter as a base to create X, the everything app.

Musk revealed the new logo and name on Sunday, July 23, 2023, by tweeting a video of the X logo flickering on his profile. He also changed his profile picture and name to X. Twitter’s official account @Twitter also changed its name and display picture to X. The new logo and name are already live on the website and the app.

Musk said that the new logo and name are “interim” and may change later. He also said that he will gradually phase out the Twitter brand and all the birds. He asked his followers for design ideas and feedback on the new logo and name.

How did people react to the change?

The change of logo and name has sparked mixed reactions from users and experts. Some people praised Musk for his bold vision and innovation, while others criticized him for ruining Twitter’s identity and legacy. Some people also joked about the new logo and name, comparing it to other brands or symbols that use X.

Some users also expressed confusion about how to use X and what features it will have. Some wondered if they should still call their posts “tweets” or “x’s”. Some also asked if they should still use hashtags or other symbols on X.

Musk said that he will provide more details about X in the coming weeks. He also said that he will listen to the feedback from users and make improvements accordingly.

References

• Twitter has officially changed its logo to ‘X’ | TechCrunch
• Elon Musk reveals new Twitter logo X | Twitter | The Guardian
• Elon Musk replaces the iconic Twitter bird logo with a dog icon; here’s why | Business Today
• Twitter changes logo and name: What are some examples of company rebranding fails? | AS English